Summary
Black and white photograph of a large promotional Kodak billboard with the slogan 'You Can't Have Too Many Kodak Prints' and 'Keep Your Camera Busy' next to an illustration of Kodak Verichrome film. The billboard was likely posted in Sydney, circa 1950s.
This photograph is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Description of Content
Large Kodak billboard featuring text, an illustrated photograph of a woman in a bathing suit holding a camera, and a large photograph of a woman in a bathing cap in the water. The top of the image has been whited out, so only part of a telegraph pole and wall is visible around the billboard.
Physical Description
Black & white photograph on light weight paper; landscape format. Stamp on reverse.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Place & Date Depicted
Sydney, Greater Sydney, New South Wales, Australia, circa 1950s
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Format
Photograph, 8" x 10", Black & White
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Inscriptions
Reverse, stamped, purple ink: 'PHIL WARD STUDIOS / 296 PITT STREET / SYDNEY'
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Classification
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Category
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Discipline
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Type of item
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Image Dimensions - Photograph
254 mm (Width), 200 mm (Height)
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Keywords
Photography, Advertising, Marketing, Promotional Materials, Billboards