Summary

'Kodak Sales News' March 1973 newsletter, published by Kodak (Australasia) Pty Ltd, Coburg, Victoria.
Alternative Name(s): Magazine.

Kodak Sales News was distributed to Kodak dealers and retailers throughout the country to keep them abreast of the latest Kodak products, price changes, and advertising campaigns. Some issues included a supplement with extra information and pricing details.

This particular edition provides information on how to advertise and sell the new Pocket Instamatic cameras which were being launched the following month, in April 1973. The edition includes point of sale ideas and other advertising information.

The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.

Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers were given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic 100, 200 and 300 camera models were assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.

This document is part of the Kodak Heritage Collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia Pty Ltd in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak Australasia Pty Ltd manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Glossy, fold-out colour newsletter, 8 pages.

More Information