Freestanding, point of sale sign promoting Kodachrome View Transparencies with the slogan 'Bring the world to your screen 4'6 each'. This label would have been given to Kodak dealers and retailers, circa 1960s, for use in their merchandising units and displays.

Part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Physical Description

Thick cardboard sign with red, yellow, white and black colour scheme on front and fold out stand at back.

More Information