Summary
Folded pamphlet advertising a life insurance policy taken out on behalf of children in case their parents die. It is offered by the Australian Temperance & General Mutual Life Assurance Society, probably around 1942 (a code number '6/42' may provide a more precise date). The policy is offered at a rate of £10 per quarter, which will provide £890 in 20 years (at a sliding scale, reducing with the age of the parent). The term 'assurance' indicates that the policy is for an event which will certainly happen, as opposed to an event that might happen, such as an early death (which is covered by insurance). The policy will be paid out when the concluding event, such as death, occurs. Interestingly, the image on the front of the pamphlet depicts a toddler playing with matches and a (likely flammable) teddy bear.
The Australian Temperance & General Mutual Life Assurance Society was founded in Victoria in 1876, and during the 1940s the media repeatedly reported on the success of the business.
Donated to Museum Victoria with a collection of material reflecting the economic life of the donor's parents, who lived in suburban East Malvern, in south-east Melbourne.
Physical Description
Small, two page pamphlet printed in reddish-brown ink text with an image of a child playing with matches and a teddy bear on the cover.
More Information
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Collecting Areas
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Acquisition Information
Donation from Mrs Kathryn MacKinnon, 03 Apr 2014
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Date Printed
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Organisation Named
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Organisation Named
The Australian Temperance & General Mutual Life Assurance Society Limited, circa 1942
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Inscriptions
Printed in reddish-brown ink on the cover of the pamphlet: 'SAVE FOR HIS FUTURE' Printed in reddish-brown ink on back of the pamphlet: 'The Australian Temperance and General Mutual Life Assurance Society Limited / INCORPORATED IN VICTORIA, 1878'.
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Classification
Commerce & retailing, Direct selling - cleaning goods, Advertising
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Category
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Discipline
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Type of item
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Overall Dimensions
125 mm (Width), 185 mm (Height)
Dimensions of the document when folded
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Overall Dimensions
248 (Width), 369 (Height)
Dimensions of the document when unfolded
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Keywords
Advertisements, Commerce, Financial Services, Retail Sales, Insurance, Promotional Materials, Pamphlets, Child Welfare, Children, Societies, Education, Domestic Economy