Summary
Pamphlet titled 'After the Cradle What?', issued by Australian Temperance & General Mutual Life Assurance Society, Melbourne, in December 1941, during World War II. The pamphlet provides a table of annual premiums for child endowment, and explains that 'All parents are anxious to make the utmost provision for their children. Realising to the full the manifold advantages of a life assurance policy, many parents wish to make certain that their children will secure this advantage at the earliest possible moment.' The term 'assurance' indicates that the policy is for an event which will certainly happen, as opposed to an event that might happen, such as an early death (which is covered by insurance). The policy will be paid out when the concluding event, such as death, occurs.
Donated to Museum Victoria with a collection of material reflecting the economic life of the donor's parents, who lived in suburban East Malvern, in south-east Melbourne.
Physical Description
Small, four-page pamphlet of single folded piece of off-white paper, printed in black ink text. The front features a photograph of a child climbing over the side of a cot on the cover. The pamphlet contains a child's endowment assurance table and details of the policy. Discolouration along the lower edge of the pamphlet.
More Information
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Collecting Areas
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Acquisition Information
Donation from Mrs Kathryn MacKinnon, 03 Apr 2014
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Date Printed
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Organisation Named
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Organisation Named
The Australian Temperance & General Mutual Life Assurance Society Limited, Dec 1941
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Inscriptions
Printed in black ink on the cover of the pamphlet: 'After the Cradle What?' Printed in black ink on back of the pamphlet: 'For YOUNG and OLD.../ The Australian Temperance and General Mutual Life Assurance Society Limited / (Incorporated in Victoria, 1876'. Printed in black ink on back of the pamphlet at lower left: '12/41 [date]'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
90 mm (Width), 140 mm (Height)
Dimensions of the document when folded
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Keywords
Advertisements, Commerce, Financial Services, Retail Sales, Insurance, Promotional Materials, Pamphlets, Child Welfare, Children, Societies, Education, Domestic Economy, Motherhood