Summary
Kodak branded folder for photographic negatives, produced by Kodak Australasia Limited between 1911 and 1920. The folder features a nostalgic, soft-focused, Pictorialist style image of a woman in a draped gown holding a Kodak folding camera. Inside, the folder explains the quality of Kodak film and promotes their enlargement services. The catch phrase 'If it isn't Eastman, it isn't Kodak film' is used to stress brand integrity and quality. There is an order number handwritten on the cover.
This object is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Physical Description
Cardboard folder or envelope with two internal side pockets and a brown patterned cover with illustration of a woman holding a view camera on the front.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Organisation Named
Block Arcade, 284 Collins Street, Kodak (Australasia) Limited, 1911-1920
Kodak operated out of 284 Collins Street from 1908 until 1934, but operated under the name Kodak Australasia Limited from 1911 - 1920 (it became Kodak Australasia Pty Ltd in 1920). -
Manufacturer
Kodak (Australasia) Limited, Abbotsford, Greater Melbourne, Victoria, Australia, 1911 - 1920
Kodak operated out of 284 Collins Street from 1908 until 1934, but operated under the name Kodak Australasia Limited from 1911 - 1920 (it became Kodak Australasia Pty Ltd in 1920). -
Inscriptions
Front, printed: 'Kodak' Front, handwritten: '5448'' Back, printed: 'IF IT ISN'T AN EASTMAN / IT ISN'T A KODAK / KODAK (Australasia) Ltd. / 284 Collins Street, Melbourne, / [...] and Dunedin (N.Z).' Inside, left pocket, printed: 'Let us make / ENLARGEMENTS / of your Favourite Negatives / [...] Full particulars on request.' Inside, right pocket printed: 'Be Sure Your Film is / KODAK N-C FILM / [...] it isn't Kodak Film.'
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
95 mm (Width), 150 mm (Height)
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Keywords
Photographic Processing, Photographic Products, Photographic Film, Packaging, Promotional Materials