Yellow and red keyring promoting Kodak Disc Cameras, distributed in August 1982 to commemorate the release of this Kodak product. Items like these were presented as souvenirs to staff and customers to promote the new release of Kodak products in the 1980s.
It was donated by the wife of a former Kodak Australasia Pty Ltd staff member, Ron Williamson, who worked at Kodak for many years. Ron maintained a small collection of Kodak products and souvenirs after he retired from Kodak, which he displayed in his home, highlighting his loyalty and attachment to the company.
Disc cameras were a particularly important product development which aimed to attract a new market through innovative negative capture and storage design. Ultimately it was not very successful as it could not compete in quality with the ubiquitous 35mm photography standard.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
Small metal key ring with red and yellow enamelled front and silver back and clip.
Front, embossed, gold on red background: 'KODAK / disc / CAMERAS' with decorative detail. Back, embossed: 'AUGUST / Kodak (enamelled in red within large K logo traced in yellow enamel) / 1982'
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