Summary
Sales guide for Kodak Instamatic Cameras including the 50, 100, 300, 400, 500 and 700 models, plus accessories and film. This brochure was aimed at Kodak dealers, to help them sell their products, and includes an explanation for the Dynamic Double Selling format with two columns listing promotional strategies in red with matching features in blue. This booklet was published by Kodak Australasia Pty Ltd in 1964.
Physical Description
Glossy paper brochure, stapled along the spine, printed in red, black and blue colour scheme with black and white photographs throughout. Cover features four images in a grid of a woman using the camera.
Title
'KODAK INSTAMATIC CAMERAS just drop in the film and its loaded'
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer/Distributor
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Publication Date
1964/04
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Publisher
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, Apr 1964
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Model Name or Number
Instamatic 50 Camera, Instamatic 100 Camera, Instamatic 100 Outfit, Instamatic 300 Outfit, Instamatic 400 Camera, Instamatic 500 Camera, Instamatic 700 Camera
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Brand Names
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Number of Pages
12
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Page Size Format
205 x 255 mm
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Primary Subject
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Illustration Types
Colour; Black & White; Photographs; Diagrams; Line Drawings
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Printing Types
Limited Colour
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Publication Types
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
203 mm (Width), 254 mm (Height)
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Keywords
Photography, Photographic Equipment, Photographic Supplies, Cameras, Promotional Materials, Photographic Film