Small sales guide or publicity leaflet titled 'Keep This Handy in Your [Pocket]', published by Kodak Australiasia Pty Ltd in 1973.

This leaflet was aimed at Kodak retailers and dealers to market the camera to their customers. It lists the benefits and features of the Pocket Instamatic 100, 200, 300, 400 and 500 cameras and was published by Kodak Australasia Pty Ltd in 1973.

The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.

Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers had been given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic camera was assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.

Physical Description

Single-fold cardboard leaflet printed in red and blue ink. Cover features an illustrated pants pocket. The text is all divided into red and blue columns with dot points.


'Keep this handy in your (illustration of a pocket)'

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