Summary
Publicity flyer for the 'New Kodak Pocket Instamatic Camera', published by Kodak Australasia Pty Ltd in 1976.
The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.
Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers had been given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic camera was assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.
Physical Description
Small glossy paper page printed in colour on both sides, with a close up image of a woman in a yellow turtleneck jumper using a camera on the front.
Title
'New Kodak pocket Instamatic camera'
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer/Distributor
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Publication Date
1976
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Publisher
Kodak (Australasia) Pty Ltd, Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1976
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Model Name or Number
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Brand Names
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Number of Pages
2
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Page Size Format
90 x 140 mm
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Primary Subject
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Illustration Types
Colour; Photographs
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Printing Types
Full Colour
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Publication Types
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
90 mm (Width), 140 mm (Height)
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Keywords
Photography, Photographic Equipment, Photographic Supplies, Cameras, Promotional Materials, Marketing, Photographic Flash Attachments
