Black and white photograph of two men at the counter of the Kodak Australasia Pty Ltd shop, possibly on Collins Street, circa 1950s.

There are Flexichrome promotional materials in the counter display behind them. The Kodak Flexichrome Process used colour dyes to convert black and white negatives or colour transparencies to full-colour prints. The process was flexible as the colours in the print could be removed, altered, or replaced at any time. The process was introduced by Eastman Kodak in June 1949.

This image is part of a collection by former Kodak employee Ron Williamson. Ron maintained a small collection of Kodak products and souvenirs after he retired from Kodak. He displayed these souvenirs in albums and in his home, highlighting his loyalty and attachment to the company.

Description of Content

Two men in front of long wooden shop counter. One is writing, the other wear a hat and vest and leans on the counter. There are photographs mounted along the wall behind them and a display cabinet filled with Flexichrome merchandise mounted on the wall.

Physical Description

Black and white photograph, landscape format, with white border

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