Summary

Poster promoting the Kodak Express customer 'satisfaction guarantee', offering free reprints. Most of the poster features large white text on a black background with the message: 'If you're not satisfied with your photos, we will reprint them free' followed by a photo of two women smiling at their prints and a 'Member Guarantee' seal. The Kodak Express logo at the bottom of the poster is accompanied by another slogan "Quality you can trust".

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with text and photograph of two elderly women smiling at photographic prints.

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