Poster promoting Kodak point-and-shoot 35mm roll film camera outfits with cameras, batteries and film. The Kodak Photo FX Camera and Kodak Cameo Camera were released circa 1994-1995. They were simple to use and relatively cheap to purchase, and as such this campaign appears to be aimed at children or young adults. The slogan 'Snap-up mega excellent savings' uses youth slang and stylised fonts to communicate its message.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with orange yellow background, stylised text, and photographic images of Kodak cameras, batteries and Kodak Gold II film boxes.

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