Poster promoting Kodak E-180/3 hour video cassettes for $3.95. Kodak sold a range of products outside the regular 35mm film and cameras, including videotape, audiotape and batteries.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with black background and photographic images of a video cassette in its cardboard sleeve, and of a flower.

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