Poster promoting Kodak Gold III 35mm, 400 speed, 36 exposure colour roll film for the price of 24 exposures at $5.75. The poster features two similar images taken on 100 speed and 400 speed film at sunset - the 400 speed film showing more colour and definition. So the poster presents two messages under the concept of 'flexibility' - one is that Kodak Gold III 400 speed film is superior quality and the other is that there is a promotion for cheaper rolls at participating stores.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with purple background and two photographic images of a woman taking photographs with a Kodak camera. Image at lower right of promotional film pack.

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