Summary

Poster promoting Kodak Advantix film and cameras with the idea that versatile formats are available from the same film and camera. The slogan states: 'Now Kodak lets you take photos in three sizes...with just one camera' and there are images of three different photo lengths 'Normal, Group (HDTV), and Panoramic'.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with white background and three different sized photographs of children finger painting. At the bottom of the poster are images of the Kodak Advantix camera, film box and logo.

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