Poster promoting the Kodak Image Magic Print System as part of the 'Australia Remembers 1945-1995' campaign commemorating the 50th Anniversary of the end World War II. This anniversary was incorporated into the Kodak promotion with the slogan "Enlarge & share your fondest memories", showing how a historical military photograph could be scanned, enlarged and framed in-store as part of the Image Magic Service.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with photomontage of historical images in background, and a large image of a framed soldier's photograph in the centre. A hand is seen coming from the left holding a smaller version of the same print. The Kodak Image Magic and Australia Remembers logos are visible at the bottom of the poster.

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