Poster promoting the Kodak Image Magic Print System, specifically the service of enlarging and restoring historical photographic prints instore for $59.95. The poster features a framed historical image with the smaller, damaged original print next to it to show the work done to digitally enhance the image.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with pale yellow background and a large image of a framed portrait in the centre. A hand is seen coming from the left holding a smaller, damaged version of the same print. The Kodak Image Magic logo is visible at the bottom of the poster.

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