Poster promoting the Kodak Image Magic Print System, designed for participating retailers to display in their stores or shop front windows. The Image Magic logo consists of the two words 'Image Magic' that appear to break apart into coloured pixels. This represents the digital nature of the Image Magic System, which was a digital photographic retouching and enlarging service.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with black background and colourful text.

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