Poster promoting the Kodak Image Magic Print System, specifically the enlargement possibilities from prints rather than from negatives. The poster also makes reference to the fact that Image Magic was advertised on television and the price for an enlargement was $12.95.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with black background and colourful text. There are two small images with enlargements captioned beneath - one of a small girl and one of a man in uniform.

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