Poster promoting the Kodak Image Magic Print System, specifically the enlargement possibilities from prints rather than from negatives. The poster also makes reference to the fact that customers can add their own chosen words and borders to the enlarged picture.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Rectangular glossy colour poster with blue background and white and yellow text. There is an image in the centre of a framed portrait of three women, and a hand visible at left holding a smaller version of the same image.

More Information