Summary
Poster promoting the Kodak Image Magic Print System in the lead up to Father's Day, 6 September 1998.
This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.
This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.
Physical Description
Rectangular glossy colour poster with red background and white and yellow text. There is an image in the centre of a framed portrait of father and son, and a hand visible at left holding a smaller version of the same image. The Kodak Image Magic logo is visible at bottom right.
More Information
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Collection Names
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Collecting Areas
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Commissioned By
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, 1998
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Agent
Catalyst Advertising Pty Ltd, Melbourne, Central, Victoria, Australia, 1998
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Inscriptions
Printed: 'A MAGIC GIFT FOR / DAD'S DAY! / [...] (No negatives required) / *Subject to Copyright obligations'
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Classification
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Category
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Discipline
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Type of item
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Keywords
Photography, Retailing, Advertising, Marketing, Promotional Materials, Posters, Photographic Processing Services, Digital Photography
