Laminated poster promoting the Kodak Image Magic Print System, likely designed to be placed on or near a store counter. This poster shows all of the different enlargement sizes and alterations available on this digital editing system. It features the newer Image Magic logo with a hand appearing to pinch a bright light in mid-air.

This poster comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

Laminated, rectangular glossy colour poster, landscape format, with different captioned colour photographic print sizes displayed throughout. Kodak Image Magic logo at bottom.

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