Catalogue promoting a recent partnership between Kodak and Hallmark to create the Image Magic Print System. The service allowed customers to enlarge from prints, not negatives, and produce labels, t-shirts, designs etc.

This document comes from a collection of Kodak campaign material kept by former Kodak advertising agency Catalyst. They worked on Kodak promotional campaigns from 1992-2000, and were the principal agency for Kodak Consumer Imaging from 1995/1996. Catalyst was headed by John Skinner, formerly of Kutt Skinner Bennett and Berry Currie Advertising - agencies that also worked closely with Kodak.

This collection of marketing material complements the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005 when the Melbourne manufacturing plant closed down.

Physical Description

12 page, full colour, glossy brochure in purple colour scheme with small fold out section on back page.


'Turn your photos into memorable gifts'

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