A red felt point-of-sale counter mat produced by Kodak Australasia. The mat includes the slogan 'Now is Picture Time. Get your Kodak Verichrome here!'.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

This object is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Physical Description

Small circular, red felt mat with text and a drawing of a Kodak branded film box.

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