Summary
Cardboard poster advertising Kodak colour enlargements. The poster, titled 'The Big Idea' features an image of a girl resting her head on a table, a doll and tiny tea cups sit in front of her. The image is duplicated - small version positioned on top of the large version. This was likely used as point of sale advertising.
Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.
This poster is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
Physical Description
Rectangular, blue cardboard poster with two images - one taking up most of the poster. Printed text overlays the large picture and more is positioned under it.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer
Kodak (Australasia) Pty Ltd, Coburg, Greater Melbourne, Victoria, Australia, circa 1960s
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Inscriptions
Top, printed, red ink: 'THE / BIG / IDEA' Bottom, left, black and red ink: 'EXCITING / COLOR ENLARGEMENTS - / MADE BY KODAK / ASK US FOR DETAILS'
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Classification
Manufacturing & industry, Photographic products, Promotional materials
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Category
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Discipline
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Type of item
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Overall Dimensions
260 mm (Width), 314 mm (Height)
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Keywords
Photography, Marketing, Retailing, Advertising, Signs, Point of Sale, Photographic Printing Processes, Sales Promotion