Summary

A Kodak Australasia Pty Ltd promotional sign positioned in a frame on the roof of a car.

One of 13 colour photographs depicting Kodak delivery vehicles including Morris Mini vans and Vespa Scooters, also includes detachable Kodak vehicle signage, Adelaide circa 1960s. Previously contained in a Kodacolor photo wallet.

These photographs are part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.

Kodak manufactured and distributed a wide range of photographic products to Australasia, such as film, paper, chemicals, cameras and miscellaneous equipment. Its client base included amateur and professional photographers, as well as specialist medical and graphic art professionals who used photography, x-ray and other imaging techniques.

Description of Content

Yellow Kodak sign in a frame mounted to the roof of a white car. The sign says 'Don't be afraid of the dark! Use a Kodak Instamatic camera with flash'.

Physical Description

Colour photograph with white borders, landscape format.

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