This image is one of ten photographs of Sallie Jones at Jindivick, Victoria, taken by Catherine Forge on 23 November 2016 as part of the Invisible Farmer Project.

This particular image shows Sallie Jones wearing a black hat sitting in a grassy field on her farm. She is holding a photograph with an open photo album resting on the ground just in front of her. The photograph she holds depicts her father, her sister, two dogs, and herself.

Sallie Jones was born into a farming family, as her father was a prominent and well-respected dairy farmer and ice-cream maker in the region. As Sallie Jones describes in her interview, farming is in her blood. Today, Sallie Jones is one of the owners and operators of Gippsland Jersey. What started out as a project to honour her father, Gippsland Jersey is now one of only two farm owned milk brands in the region. Sallie Jones is representative of many other contemporary women in agriculture who speak passionately about sustainability, land use, consumer-producer relationships, farmers' markets, and the importance of family and community within the farming industry. Through her personal experiences, Sallie Jones also reflects on the 2016 dairy crisis, mental health issues prevalent in the farming industry, and the use of social media in marketing practices.

This photograph is related to four interviews that were conducted in Gippsland in 2016, with support from the Australia Women in Agriculture Inc. These interviews and photographs form part of Museums Victoria's Invisible Farmer Project Collection. The Invisible Farmer Project was the largest ever study of Australian women on the land, uncovering the histories and stories of Australian women in agriculture. It began as a pilot project (2015-2016) and evolved into a three year (2017-2020) nation-wide partnership between rural communities, academic, government and cultural organisations, funded by the Australian Research Council.

Description of Content

Colour photograph of a woman wearing a black hat sitting in a green field and holding a photograph, a few cows can be seen in the background

Physical Description

Digital photograph

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