This image is one of ten photographs of Sallie Jones at Jindivick, Victoria, taken by Catherine Forge on 23 November 2016 as part of the Invisible Farmer Project.

This particular image shows Sallie Jones wearing a black hat, standing in a field on her farm with cows in the background.

Sallie Jones was born into a farming family, as her father was a prominent and well-respected dairy farmer and ice-cream maker in the region. As Sallie Jones described in her interview, farming is in her blood. Today, Sallie Jones is one of the owners and operators of Gippsland Jersey. What started out as a project to honour her father, Gippsland Jersey is now one of only two farm owned milk brands in the region. Sallie Jones speaks passionately about sustainability, land use, consumer-producer relationships, farmers' markets, and the importance of family and community within the farming industry. Through her personal experiences, Sallie Jones also emphasises the dairy crisis, mental health issues prevalent in the farming industry, and the use of social media in marketing practices.

This photograph is related to four interviews that were conducted in Gippsland in 2016, with support from the Australia Women in Agriculture Inc. These interviews and photographs form part of Museums Victoria's Invisible Farmer Project Collection. The Invisible Farmer Project was the largest ever study of Australian women on the land, uncovering the histories and stories of Australian women in agriculture. It began as a pilot project (2015-2016) and evolved into a three year (2017-2020) nation-wide partnership between rural communities, academic, government and cultural organisations, funded by the Australian Research Council.

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Colour photograph of a woman wearing a black hat, standing in a field with cows in the background

Physical Description

Digital photograph

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