Summary

Interview with Sallie Jones by Catherine Forge at Jindivick, Victoria, on 23 November 2016. Original recording.

Sallie Jones is one of the owners and operators of Gippsland Jersey, one of only two farm owned milk brands in the region. Sallie established an independent milk brand, Gippsland Jersey, following the death of her father during the 2016 milk crisis. Sallie is also the co-founder of the Warragul Farmers Market and runs a public relations consultancy as well as raising three children. While Sallie was born into farming, her husband is a 'city boy' and doesn't farm. Through her personal experiences she offers contemporary reflections on sustainability, land use, consumer-producer relationships, farmers' markets, and the importance of family and community within the farming industry. Sallie Jones also talks about the dairy crisis, mental health issues prevalent in the farming industry, and the use of social media in marketing practices.

This interview is one of four that were conducted in Gippsland in 2016, with support from the Australia Women in Agriculture Inc. These interviews and photographs form part of part of Museums Victoria's Invisible Farmer Project Collection. The Invisible Farmer Project was the largest ever study of Australian women on the land, uncovering the histories and stories of Australian women in agriculture. It began as a pilot project (2015-2016) and evolved into a three year (2017-2020) nation-wide partnership between rural communities, academic, government and cultural organisations, funded by the Australian Research Council.

Description of Content

Digital audio recording, WAV

Physical Description

Digital audio recording

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