Summary
Publicity brochure for the Kodak Pocket Instamatic 50 & Pocket Instamatic 60 cameras, issued by Kodak Australasia Pty Ltd in 1973.
The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.
Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers had been given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic 100, 200 and 300 camera models were assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.
Physical Description
Brochure printed on thick glossy paper with colour photographs of cameras with other props such as roses, gloves and silverware.
Title
'Kodak Simply beautiful'
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
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Acknowledgement
Courtesy of Kodak (Australasia) Pty Ltd.
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Manufacturer/Distributor
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Publication Date
1973/04
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Publisher
Kodak (Australasia) Pty Ltd, Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1973
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Model Name or Number
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Brand Names
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Number of Pages
5
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Page Size Format
230 x 165 mm
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Primary Subject
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Illustration Types
Colour; Photographs
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Printing Types
Full Colour
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Publication Types
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions - Closed
228 mm (Width), 1 mm (Depth), 165 mm (Height)
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Keywords
Photography, Cameras, Promotional Materials, Photographic Equipment, Marketing