Publicity brochure for the Kodak Pocket Instamatic 50 & Pocket Instamatic 60 cameras, issued by Kodak Australasia Pty Ltd in 1973.

The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.

Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers had been given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed. From 1974 the Kodak Pocket Instamatic 100, 200 and 300 camera models were assembled in Australia at the company's Coburg factory, from parts imported from Kodak Limited in England.

Physical Description

Brochure printed on thick glossy paper with colour photographs of cameras with other props such as roses, gloves and silverware.

More Information