A group of marketing booklets, posters and point of sale material for Kodak dealers promoting Kodak Pocket Instamatic cameras to a New Zealand market, 1973-1979.
The Pocket Instamatic was a compact plastic camera designed to fit into the user's pocket and took a small 110 cartridge film. It used a MagiCube flash that clicked into the top of the camera and didn't require batteries, which enabled inside and night photography.
Pocket Instamatic cameras were officially launched in April 1973 in Australia, but dealers had been given an earlier preview with a small number available to sell for Christmas 1972. These cameras had already been released in the USA and Europe in 1972, but demand there was so high that the Australian sales launch was delayed.
The marketing material includes standard and Christmas sales campaigns. The standard sales campaign has an image of a camera sticking out of a denim pocket, while the Christmas campaign has the camera sticking out of Santa Claus' pocket. Also in this group are cardboard stands used to hold point-of-sale advertising.
This group is part of the Kodak collection of products, promotional materials, photographs and working life artefacts collected from Kodak Australasia in 2005, when the Melbourne manufacturing plant at Coburg closed down.
6 marketing documents.
Donation from Kodak (Australasia) Pty Ltd, Ms. Kate Metcalf - Kodak (Australasia) Pty Ltd, 2005
Courtesy of Kodak (Australasia) Pty Ltd.
Kodak (Australasia) Pty Ltd, Elizabeth Street, Coburg, Greater Melbourne, Victoria, Australia, 1973-1979
Pocket Instamatics were first made internationally in 1973 but were made at Coburg from early 1974. It is unclear when Coburg stopped making them but worldwide they were supposedly made until 1979. Australian Kodakery, No. 50, Feb / March 1974, p.5; Kodakery, No. 82, September 1977, pps. 1, 3; http://camera-wiki.org/wiki/Kodak_Hawkeye_Pocket_Instamatic
Type of item