This Coles supermarket customer notice was issued on 8th March 2020 during the COVID-19 coronavirus pandemic in Melbourne. It states that Coles supermarkets had introduced a 1 pack limit for toilet paper, to control supply and to try to provide equitable availability of product to all customers. The limit began on 8th March 2020. Unfortunately, despite this restriction, toilet paper remained in short supply until mid-late April.

The notice references the panic buying that was happening around the world in early 2020. From Australia to Asia, and Europe to the USA, consumers stockpiled products in response to the fear and uncertainty about the impacts that the COVID-19 pandemic would bring. In Melbourne this stockpiling began during February and lasted until late April. The panic buying blitz led to widespread stock shortages, leaving many consumers without household staples for several months and manufacturers working around the clock to keep up with demand.

Physical Description

Rectangular yellow printed paper notice with black text, and a red and white circle on the left side.

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