This Coles supermarket customer notice limiting the sale of toilet paper was issued on 8th March 2020 during the COVID-19 coronavirus pandemic in Melbourne.

This notice references the toilet paper panic buying that was happening around the world in early 2020, and which began in Melbourne during February. Coles supermarkets introduced a 1 pack limit for toilet paper on 8th March to control supply and to try to provide equitable availability of product to all customers. Unfortunately, despite this restriction, toilet paper remained in short supply until mid-late April.

From Australia to Asia, and Europe to the USA, consumers stockpiled toilet paper in response to the fear and uncertainty about the impacts that the COVID-19 pandemic would bring. The panic buying blitz led to widespread stock shortages, leaving many consumers without this household staple for several months and manufacturers working around the clock to keep up with demand.

Physical Description

Rectangular yellow printed paper notice with black text, and a red and white circle on the left side.

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