Note: This object includes includes a derogatory depiction of a particular cultural group. Such depictions are not condoned by Museums Victoria which considers them to be racist. Historical distance and context does not excuse or erase this fact.
Jakas Soft Toys special 1956-1996 catalogue to celebrate 40 years as an Australian soft toy manufacturer.
An eight-page catalogue with 'new and old temptations' - images of past soft toy designs, newly available, current designs and the limited edition 'Scruffy 2' teddy bear. The soft toy Name, Size, Colour, Fabric and toy accessories are listed against labelled images of the soft toys in groups.
Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs, animals and birds.
Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
An eight-page catalogue printed on glossy light salmon coloured paper with images and descriptions of soft toys available.
Donation from Ms Pam Schwarz, 19 Jun 2000
Printed in green on the front cover: 'JAKAS / SOFT TOYS / . The name in Australian made soft toys.' Printed in black on the front cover: 'Celebrate 40 years / NEW AND OLD TEMPTATIONS / 1956-1996 Catalogue' Jakas Soft Toys Logo printed in the bottom right-hand corner of the front cover : 'JAKAS / SOFT TOYS / Genuine Australian Made / Soft Toys Since 1956' Australian Made logo printed in green in the bottom left-hand corner of the front cover: 'AUSTRALIAN MADE'
Type of item
Overall Dimensions - Closed
210 mm (Width), 297 mm (Height)
Overall Dimensions - Open
415 mm (Width), 297 mm (Height)
Toys, Small Businesses, Catalogues, Australian Design, Australian Manufacturing Industry, Advertising, Marketing, Teddy Bears, Australian Native Animals, Australian Native Birds, Cultural Stereotypes, Australiana