Summary

Colour photograph of the street frontage of EMAAN, the Muslim clothing and goods store in Sydney Road Coburg, 2020 owned by Zurlia Istiviani Usman (the store, House of EMAAN having relocated from Brunswick). The photograph was taken by Farhana Ismail, one of Zurlia's daughters on 20 September 2020.

Zurlia Istiviani Usman arrived in Australia on a scholarship in 1988, followed soon after by her husband Gofar and daughter. Returning to Indonesia in 1992 after their visas expired they re-returned on temporary visas and obtained permanent residency in 1996. Zurlia opened an Islamic clothes store in Sydney Road Brunswick in 2003 (now EMAAN in Sydney Road Coburg) and since 2018 it has been managed by one of her five daughters Anisa who has evolved and broadened the business. During the 2020 pandemic, the family has adapted the kinds of goods sold, including becoming an international mask supplier using local ethical manufacturing for the first time.

Description of Content

Brown building with shop display windows on street frontage.

Physical Description

Colour photographic print

Significance

Statement of Historical Significance:
This collection provides an important insight into the development of small businesses catering particularly for Muslim communities, and more particularly women. It also documents how a small business has coped during the Covid-19 pandemic. The story also represents the contemproary migration and settlement story of a family of Muslim-Indonesian background.

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