Summary
A prospectus booklet to the 3rd Melbourne International Trade Fair, held in the Exhibition Buildings, 2-19 March 1966. The booklet promotes the Fair to potential exhibitors, especially those from overseas. A section of the booklet in devoted to the potential for tourism in Victoria and Australia after the Fair has ended, encouraging visitors to spend more time in the country. The booklet sells Australia as a great place to invest and an economy that is open to trade, encouraging exhibitors to sign up to gain the benefits of the show for their business,
Physical Description
Square white booklet, front cover features round emblem and printing in red, black, purple, blue and grey. Promotional writing and photos of Trade Fair, shopping crowds in Melbourne, and helicopter view of City of Melbourne.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Transfer from Trustees of the Royal Exhibition Building (REB), Jan 2000
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Place & Date of Event
Royal Exhibition Building (REB), Carlton, Greater Melbourne, Victoria, Australia, 2 Mar 1966 - 19 Mar 1966
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Inscriptions
Front Cover: MELBOURNE/ INTERNATIONAL/ TRADE FAIR/ 2-19 MARCH, 1966; KEY CENTRE FOR AUSTRALIA
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Classification
Royal exhibition building, Exhibitions & trade shows, Publications
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Category
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Discipline
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Type of item
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Overall Dimensions
197 mm (Width), 197 mm (Height)
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Keywords
Trade Fairs, International Trade Fairs, Royal Exhibition Building, Catalogues, Promotional Materials
