Summary
An advertising card, in the shape of a car, advertising Ethyl Gasoline for a 'smooth, powerful, knockless performance'. The advertising card was collected at the 10th International Motor Show, which was held in the Exhibition Buildings, Melbourne, 7-18 May 1936.
Physical Description
Folded card in the shape of a motor car. Front black and white. Back red trade mark of Ethyl Gasoline Corporation. Inside 8 points about servicing a car properly, and a film strip of images of automotive and aeronautical vehicles.
More Information
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Collection Names
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Collecting Areas
Public Life & Institutions, Engineering, Royal Exhibition Building
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Acquisition Information
Transfer from Trustees of the Royal Exhibition Building (REB), Jan 2000
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Place & Date of Event
Royal Exhibition Building (REB), Carlton, Greater Melbourne, Victoria, Australia, 7 May 1936 - 18 May 1936
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Advertiser
Ethyl Gasoline Corporation, New York State, United States of America, May 1936
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Inscriptions
Front in black print: I am the 1936 Motor Car. Back in red and white: WITH/ ETHYL/ (TRADE MARK)/ BRAND OF/ ANTI-KNOCK/ COMPOUND/ ETHYL GASOLINE/ CORPORATION/ NEW YORK, USA
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Classification
Royal exhibition building, Exhibitions & trade shows, Motor shows
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Category
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Discipline
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Type of item
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Overall Dimensions
340 mm (Width), 78 mm (Height)
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Keywords
Exhibitions, Motor Sports, Gas Consumption, Royal Exhibition Building, Advertisements, Motor Car Maintenance, Motor Shows
