Summary
Paper wrapper for Perfect Ricotta Cheese. Used in Fitzroy, Melbourne. Italian immigrant Natale Italiano established the Perfect Cheese company in 1930 in the kitchen of an old pub in North Melbourne. Perfect's traditional, authentic Italian-style cheeses became highly regarded, initially in Melbourne's Italian community, then later as distribution grew throughout Australia. The brand name was changed to Perfect Italiano in 1996.
Physical Description
White square paper wrapper, printed with the outline of a little man in green each corner. The man is giving the thumbs up, has big ears, a long nose, pointed shoes and is dressed in jeans, a checked shirt, apron and a pointed hat with the letters cPc. There is red text in between each man and in the centre is the Perfect cheese Co logo a start within a circle with some text, and text in red and green.
More Information
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Collection Names
Museums Victoria/Italian Historical Society Co.As.It Collection
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Collecting Areas
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Acquisition Information
Donation from Phil Magris, Italian Historical Society (Co.As.It), 21 Jan 2000
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Manufacturer
Perfect Cheese Co, Fitzroy, Greater Melbourne, Victoria, Australia, circa 1950s
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Inscriptions
In the Centre: Perfect Cheese Logo: 'PREFECT CHEESE CO (around outside of circle)./ Trade NPI MARK/ REG (within circle). (in red) RICOTTA CHEESE (in red)/MANUFACTURED BY/ PERFECT CHEESE CO./N. P. ITALIANO PTY. LTD./32-38 ST. DAVID STREET, FITZROY/ Telephone: 41 2946/ 1 lb. nett when packed./ Reg No. 657 (in green) Text around edges (clockwise from top: 'RICOTTA CHEESE/ Everybody's favourite'/ 'RICOTTA CHEESE Neutral Spreading' / 'RICOTTA CHEESE You'll Like It Best' / 'RICOTTA CHEESE Made to your taste'
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Keywords
Cheeses, Food & Drink Consumption, Food Storage & Preservation, Italian Communities, Italian Immigration