Summary
Gelati box used by the Taranto company in 1962. Taranto's Ice Cream Company was founded by Angelo Taranto and his wife Ernesta in 1960 under the name of Taranto's Continental Gelati and Ice Cream Company Pty. Ltd, at 61-63 Ireland Street, West Melbourne and thenceforward operated as Taranto's Ice Cream Pty. Ltd. The company was sold in 2000 to McLardie and it is believed to have ceased operation in 2003.
Physical Description
White rectangular cardboard box, with bunches of tropical fruit on either side, in the middle is a penguin sitting in a silver bowl of three types of gelati, there is extensive text in blue, red, yellow and white. The sides of the box have blue rectangles on them with white text.
More Information
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Collection Names
Museums Victoria/Italian Historical Society Co.As.It Collection
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Collecting Areas
Home & Community, Sustainable Futures, Working Life & Trades, Migration & Cultural Diversity
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Acquisition Information
Donation from Phil Magris, Italian Historical Society (Co.As.It), 21 Jan 2000
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Place & Date Made
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User
Taranto, Heidelberg West, Greater Melbourne, Victoria, Australia, 1962
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Inscriptions
On front of box: THE FINEST OF THEM ALL (printed in red)/NEW/THREE-IN-ONE(printed in blue)/TARANTO'S(printed in yellow)/GELATI/MADE WITH THE CHOICEST OF FRESH FRUITS (printed in blue) On side of box: TARANTO'S CONTINENTAL GELATI THREE IN ONE/MANUFACTURED BY/TARANTO's CONTINENTAL GELATI AND ICE CREAM CO./61-63 IRELAND STREET, WEST MELBOURNE, 30-3165 (printed in white on a blue background)
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Keywords
Family Businesses, Food & Drink Consumption, Food Storage & Preservation, Ice Cream, Italian Communities, Italian Immigration