Summary
Note: This object includes includes a derogatory depiction of a particular cultural group. Such depictions are not condoned by Museums Victoria which considers them to be racist. Historical distance and context do not excuse or erase this fact.
Biscuit Wrapper from a packet of Arnott's Golliwog Biscuits. These biscuits were first sold in the 1960s, and were made in the shape of the Golliwog toy, which was popular at that time. The name was changed to Scalliwag in the mid-1990s, althought the biscuits remained in the shape of a Golliwog. The product was discontinued by the late 1990 as Golliwogs went out of favour around the world in all kinds of commercial areas, from toys to children's books to foodstuffs, as they became understood as being inherently racist.
Physical Description
White cellophane and wax paper Arnott's biscuit wrapper for chocolate flavoured Golliwog biscuits. Wrapper depicts front and back two brown images of biscuits and a sitting golliwog. Text in white on red background edged orange, or in black.
More Information
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Collecting Areas
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Acquisition Information
Collected
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Manufacturer
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Place Used
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Inscriptions
Back and front in white: Arnott's/Biscuits/Arnott's. Text in black: Golliwog/chocolate flavoured/Golliwog/250g Net/9 310072 001593/use by 2 Oct 91 C. [...extensive manufacturer's details]. Blue framed white label: Convenience/store/4488 F.
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
25.5 cm (Length), 11.7 cm (Height)
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Keywords
Immigration, Manufacturing, Marketing, Racism, Cultural Stereotypes