Note: This object includes includes a derogatory depiction of a particular cultural group. Such depictions are not condoned by Museums Victoria which considers them to be racist. Historical distance and context does not excuse or erase this fact.

Jakas Soft Toys 1998-99 catalogue. The four-page catalogue shows colour images of the various soft toys available in the current collection. The soft toys are grouped into teddies, native animals, birds, dolphins, whales and hand puppets. Special 'jointed' teddies are featured along with a group of 'golly' doll designs. Available sizes and colours are shown, along with care instructions for washing the soft toys.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs and Australian native animals.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.

Physical Description

A four-page catalogue printed on glossy light salmon coloured paper with images and descriptions of soft toys available. Catalogue folds out into a double-page spread. 'Jakas Soft Toys' is printed in green at the top left hand corner of the cover page and the 'Australian Made' logo is printed in green in the top right-hand corner of the cover page.

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