Summary
Note: This object includes includes a derogatory depiction of a particular cultural group. Such depictions are not condoned by Museums Victoria which considers them to be racist. Historical distance and context do not excuse or erase this fact.
A single page advertising flyer showing a range of soft toys including teddy bears, animal soft toys, 'Golly' dolls and a clown.
Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs and Australian native animals.
Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.
Physical Description
A single page A4 size colour photocopy of an advertising flyer with four images of a range of soft toy designs. The top left-hand image is labelled ' '96 Teddies' and shows a group of teddy bear designs. The top right-hand image is labelled ' '96 Soft Toys' and shows a group of animal soft toy designs. The bottom left-hand image is labelled ' '96 Australianna' and shows a group of Australian animal designs. The bottom right-hand image is labelled 'Old Jakas' and shows an animal, clown and two 'Golly' designs. 'Jakas Soft Toys' is printed in black at the top of the flyer with the address and contact details for the company shown in the top right-hand corner.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Donation from Ms Pam Schwarz, 19 Jun 2000
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User
Jakas Soft Toys, Unit 1, 85 Lewis Road, Wantirna South, Greater Melbourne, Victoria, Australia, 1996
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Inscriptions
Printed in black in the top left-hand corner of the flyer: 'JAKAS / SOFT TOYS / A.C.N. 006 302 129 (partly hand written) / . . . The name in Australian made soft toys.' Printed in black in the top right-hand corner of the flyer: 'Unit 1, 85 Lewis Road / (crn Lewis & Wadhurst Dve) / Wantirna South, Victoria 3152, Australia / Telephone: 61 3 887 3547 / Facsimile: 61 3 887 3553'
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Brand Names
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Classification
Manufacturing & industry, Toy manufacturing, Product advertising
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Category
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Discipline
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Type of item
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Overall Dimensions
210 mm (Width), 297 mm (Height)
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Keywords
Toys, Catalogues, Advertising, Marketing, Australian Design, Australian Manufacturing Industry, Australian Native Animals, Teddy Bears, Cultural Stereotypes, Australiana, Small Businesses