A single page advertising flyer showing a range of soft toys including teddy bears, Australian animals and a science fiction character named 'Virti - one eye'.

Jakas Soft Toys was a Melbourne-based company which designed and manufactured genuine high quality soft toys from 1956. Their range included teddy bears, golliwogs and Australian native animals.

Jakas Soft Toys ceased production in the late 1990s outlasting many local toy manufacturers competing with cheaper overseas imports.

Physical Description

A single page A4 size colour photocopy of an advertising flyer with eight images of a range of soft toy designs. The top left-hand image shows a range of Australian native animal designs including a Sugar Glider, Quokka, Emu, Echidna, Numbat and Tortoise. The top right-hand image shows two koala soft toys, known as the 'Flag Koalas' one with the Australian and American flags on each of its pads and the other with the Australian and Japanese flags on each pad. Five smaller images on the page show teddy bear designs with specific names such as 'Stockman Jack', 'Stockman Jill', 'Mermaid Bear' and 'Golden Oldie'. An image at the bottom centre of the page shows a science fiction character named 'Virti - one eye'. 'Jakas Soft Toys' is printed in black at the top of the flyer with the 'Australian Made' logo printed in black in the top right-hand corner.

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