Note: This object includes a cultural stereotype. Such representations are not condoned by Museums Victoria which considers them to be racist. Historical distance and context does not excuse or erase this fact.

Fry's Turkish Delight chocolate bar advertising sign, circa 1970, displayed at the Old Lolly Shop, Carlton North. The Old Lolly Shop was a milk bar opened and run by Elizabeth and Henry Cohen at 314 Rathdowne Street, Carlton North, from 1939 to 1975. The sign depicts a jinn (Arabic) anglised as 'genie', supernatural creatures in early pre-Islamic Arabian and later Islamic mythology and theology, which would later be appropriated by popular culture, including in Aladdin storytelling such as this image.

Physical Description

Rectangular shaped paper board sign, portrait in design. Full colour image of a 'genie' on carpet with chocolate bar overhead Silhouette of city scape with night sky in background. Images completed in cartoon style. Reverse, handwritten advertisement or notice for freshly made sandwiches. Two holes have been made along top edge, and a doubled length of string has been threaded through.

More Information