Summary
Cigarette card issued by BDV Cigarettes in the 1930s, as part of a set featuring famous sporting identities, including the champion race horse Phar Lap.
Physical Description
Cigarette card with semi-coloured image of Phar Lap with jockey Jim Pike aboard. Reverse side has coloured image of Western Australian Australian Rules footballer O.Lovelock.
Significance
The use of sporting figures (equine, mechanical and human) in cigarette cards was common from the 19th century. Usually sold singly with a cigarette packet, the marketing concept was presumably to reward brand loyalty with these little keepsakes and perhaps to encourage others - teenagers? - to take up the habit of smoking. Both Phar Lap and his (occasional) jockey Bill Elliot were logical choices as subjects. These cards further evidence the use of the Phar Lap name and image for commercial purposes.
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Purchase from Rare Old Times, 17 Jul 2003
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Manufacturer
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Inscriptions
Printed on front: B.D.V. CIGARETTES/ PHAR LAP Printed on reverse: B.D.V. CIGARETTES/ O.LOVELOCK. W.A.,/ AUSTRALIAN FOOTBALL
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
3.7 cm (Length), 6.7 cm (Width)
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Exhibition Collection Management
63 mm (Length), 36 mm (Width)
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Keywords
Advertising, Australian Rules Football, Cigarettes, Horse Racing, Horses, Racing Industry, Smoking, Sports, Making History - Phar Lap
