Summary
Model A, 35 mm camera manufactured by Argus, U.S.A., circa 1940.
Features F4.5 Anastigmat lens with four shutter speeds: 25, 50, 100, 200 plus timer and built-in range finder.
It was the introduction of the Argus model A camera, the precursor to the A3, in 1936 that established the supremacy of the 35mm film format by creating a mass market for miniature photography and convincing Eastman Kodak Corporation that the 1x1½ inch format had a viable future.
The camera was the brainchild of Ann Arbor entrepreneur Charles A. Verschoor, the president of the International Radio Corporation. It was the middle of the Great Depression, and Verschoor was looking for a product that would keep his factory busy and his employees working during the slow periods of the radio business, which was highly seasonal. He had become familiar with the Leica camera during a visit to Europe and believed he could design and mass-produce a 35mm camera that could be sold cheaply yet was capable of making pictures of a quality suitable for the audience he had in mind. The Argus A was not a Leica. It didn't have the fine machining or precision optics of the German miniature. But it didn't have to. It was ideal for the amateur market Verschoor envisioned. The camera debuted with a list price of US$10.00 and more than 30,000 were sold in the first week.
The success of the Argus camera changed the company's direction. Verschoor sold his radio patents, changed the name of the firm to International Research Corporation, and set about developing a line of cameras, slide projectors, darkroom equipment, and other photographic accessories. One of the most important developments was the introduction of the Argus model C in 1938. This later become the Argus C-3 in 1939, which would become the bestselling 35mm camera in the world. The Argus C-3, the venerable "brick", would remain in production until 1966 and sell more than 3 million units in its three decade life-span.
Physical Description
Moulded, black bakelite 35mm format camera with collapsible metal lens. The viewfinder and film winder button are on the top of the camera.
More Information
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Collecting Areas
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Acquisition Information
Donation from Father Mark West - St John of God Hospital Churinga Inc, by Mar 1991
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Manufacturer
Argus Camera Co., Ann Arbor, Michigan, United States of America, 1936-1941
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Inscriptions
Inscribed in black on the lens plate: 'Argus Seventy-five'.
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Model Name or Number
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Brand Names
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Classification
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Category
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Discipline
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Type of item
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Overall Dimensions
135 mm (Width), 75 mm (Depth), 60 mm (Height)
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Keywords
Cameras, Photographic Equipment, Photographic Products, Photography, Lenses, Plastics, Optical Products, Bakelite