Summary
Alternative Name(s): Check, Advertising Check
Globe Brand medal advertising Frankfort lager beer. It claims to be the 'most wholesome' and 'recommended by all medical faculties'. Before the development of large numbers of medicines in the 20th century, alcohol was one of the only oral treatments offered to patients suffering a broad range of ailments. Frankfort is the capital of Kentucky, USA, and has long had a local brewing industry.
The medal is identified in collection records as Australian in origin. Other 'Globe Brand' products were advertised in Australian newspapers such as McEwan's India Pale Ale (1882); Preller's Globe Brand French clarets (1885); Atcherly and Dawson's Globe Brand Teas (1892); superphosphates (1904); and Globe Brand Meat Extract (1927). At least some of these products may have been made by companies using similar names.
Previous Collections: George McArthur.
Physical Description
A small brass promotional medal (22 mm diameter) giving details of the issuing firm.
Obverse Description
FRANKFORT LAGER BEER ."GLOBE BRAND" . around a globe
Reverse Description
IS THE MOST / WHOLESOME / AND / RECOMMENDED / BY ALL / MEDICAL / FACULTIES
Edge Description
Plain
More Information
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Collection Names
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Collecting Areas
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Acquisition Information
Transfer from National Gallery of Victoria (NGV), George McArthur, 15 Mar 1976
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Issued By
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Previous Collection
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Inscriptions
Obverse: FRANKFORT LAGER BEER GLOBE BRAND Reverse: IS THE MOST WHOLESOME AND RECOMMENDED BY ALL MEDICAL FACULTIES
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Series
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Material
Bronze
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Axis
12
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Classification
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Category
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Discipline
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Type of item
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Dimensions
22 mm (Outside Diameter), 3.03 g (Weight)
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Shape
Round
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References
1882 'Classified Advertising', The Maitland Mercury and Hunter River General Advertiser (NSW : 1843 - 1893), 7 February, p. 5. , viewed 20 Jul 2020, [Link 1] 1885 'Advertising', The Sydney Morning Herald (NSW : 1842 - 1954), 17 February, p. 11. , viewed 20 Jul 2020, [Link 2] 1892 'Advertising', Geelong Advertiser (Vic. : 1859 - 1929), 16 January, p. 3. , viewed 20 Jul 2020, [Link 3] 1904 'Advertising', Bendigo Advertiser (Vic. : 1855 - 1918), 2 April, p. 8. , viewed 20 Jul 2020, [Link 4] 'Personal Items', The Bulletin, 6 Oct 1927, p.22.
[Thesis] Lugton, Mary E. 1989. George McArthur of Maldon: his Life and his Book Collection.
[Catalogue] Morrison, Ian. 2003. The Baker of Maldon.
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Keywords
Advertising, Alcohol, Beer, Beverages, Healthcare & Medicine
