Item NU 20342 Medal - E. Way & Co, Millinery, General Drapery, Pitt St, Sydney, New South Wales, Australia, post 1890

Summary

Australia New South Wales Sydney
(AD)
Mint: not recorded
Other Details: Medal issued for E. Way and Company, Drapers in Pitt Street, Sydney. This medals advertises that the company sold goods including ladies' and children's underclothing, mantles, costumes, millinery and general drapery. It claimed to be the 'cheapest draper in Sydney'. E. Way was established as a department store in Pitt Street in 1891 and, together with David Jones, became a focus of early twentieth century retail trade in central Sydney. It featured an elaborate facade, entertaining window display and a wide range of merchandise.
Previous Collections: George McArthur

Physical Description

A small silver plated promotional medal (20 mm diameter) giving details of the issuing firm.

Obverse Description

E.WAY / DRAPER / PITT ST / SYDNEY Within a laurel wreath

Reverse Description

LADIES & CHILDRENS UNDERCLOTHING, MANTLES, COSTUMES / E.WAY / SYDNEY / MILLINERY GENERAL DRAPERY & C.

Edge Description

Plain

Significance

E. Way was established as a department store in Pitt Street in 1891and, together with David Jones, became a focus of early twentieth century retail trade in central Sydney. It featured an elaborate facade, entertaining window display and a wide range of merchandise. . -NSW Heritage Office web site http://www.heritage.nsw.gov.au/docs/A_Lot_In_Store_ch2.pdf. -D. Tout-Smith 9/1/2004.