Summary

Medal issued for E. Way and Company, Drapers in Pitt Street, Sydney. The medal suggests that customers 'kindly drop us a card or inspect our counters for what you require'. The company sold goods including ladies' and children's underclothing, mantles, costumes, millinery and general drapery. It claimed to be the 'cheapest draper in Sydney'. E. Way was established as a department store in Pitt Street in 1891 and, together with David Jones, became a focus of early twentieth century retail trade in central Sydney. It featured an elaborate facade, entertaining window display and a wide range of merchandise.
Mint: not recorded.

Physical Description

A small brass promotional medal (20 mm diameter) giving details of the issuing firm.

Obverse Description

E.WAY & COMPANY / SYDNEY / DRAPERS / PITT ST

Reverse Description

KINDLY DROP US / A / CARD / OR INSPECT / OUR / COUNTERS / FOR WHAT / YOU REQUIRE

Edge Description

Plain

Significance

E. Way was established as a department store in Pitt Street in 1891and, together with David Jones, became a focus of early twentieth century retail trade in central Sydney. It featured an elaborate facade, entertaining window display and a wide range of merchandise. . -NSW Heritage Office web site http://www.heritage.nsw.gov.au/docs/A_Lot_In_Store_ch2.pdf. -D. Tout-Smith 9/1/2004.

More Information